The Collection

Ten houses. One curated boutique.

From hand-engineered Berlin frames to American couture and collectible Italian artistry — every brand on our wall earns its place.

Coco Song eyewear at Imagine Eyewear, Midland TX
Brand · 01

Coco Song

A unique work of art from the Orient.

Born of a meticulous study of Orient's millennium-spanning culture and traditional iconography, each Coco Song frame uses sophisticated, precious materials to become a one-of-a-kind work of art.

La Matta eyewear at Imagine Eyewear, Midland TX
Brand · 02

La Matta

Excess interpreted with style.

Bold, intriguing hues with lots of personality. Animal prints and colors inspired by the wild — original decorative elements express the personality and allure of the modern woman.

ic! berlin eyewear at Imagine Eyewear, Midland TX
Brand · 03

ic! berlin

Screwless. Made in Germany.

Designed and produced in the heart of Berlin, ic! berlin's patented screwless hinge and sprung stainless steel make every pair virtually indestructible — designed with passion, handcrafted with love.

Zac Posen eyewear at Imagine Eyewear, Midland TX
Brand · 04

Zac Posen

Modern American glamour.

A vision that marries couture technique with striking innovation. Feminine eye shapes and dramatic gestures for women; distinctive shapes, European acetates and signature hardware for men.

Roger eyewear at Imagine Eyewear, Midland TX
Brand · 05

Roger

Boutique design from the Netherlands.

Designer-optician Roger Hoppenbrouwers crafts soft shapes, exciting colors and high-quality materials — a progressive-friendly line built around smaller, in-between sizes that make a statement.

Rain City eyewear at Imagine Eyewear, Midland TX
Brand · 06

Rain City

Pacific Northwest sensibility.

Designed in Seattle. Unique, substantial, urban and affordable — Rain City reflects a personal, real sense of color, texture and style. Eyewear that simply fits.

Original Penguin eyewear at Imagine Eyewear, Midland TX
Brand · 07

Original Penguin

Rat-Pack roots, modern edge.

An iconic American clothing line born in the 1950s and reborn in 2000. Today Original Penguin spans menswear, accessories, footwear — and beautifully tailored eyewear.

Cazal eyewear at Imagine Eyewear, Midland TX
Brand · 08

Cazal

Cult icon since the 80s.

Visionary designer Cari Zalloni defined the typical hip-hop look of the 80s and revolutionised eyewear design. His legendary frames remain trendsetting today, lovingly nicknamed 'Cazzy' by fans.

Caviar eyewear at Imagine Eyewear, Midland TX
Brand · 09

Caviar

Not for the faint of heart.

Confidence, sophistication and artistic beauty. Limited quantities and meticulously numbered models make each Caviar frame highly collectible — vintage from the start.

Vera Wang eyewear at Imagine Eyewear, Midland TX
Brand · 00

Vera Wang

Feminine glamour, modernized.

Twenty years of exquisite taste translated to eyewear through vintage-inspired shapes, textures and jewelry motifs — one of the most prestigious lifestyle brands in the world.